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Mary Jo Bitner

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Stand Alone

Marketing de Serviços - 6.ed. A Empresa com Foco no Cliente
Profiting from Services and Solutions What Product-centric Firms Need to Know
Services Marketing
Services Marketing
Services Marketing Integrating Customer Focus Across the Firm
Services Marketing
Services Marketing Integrating Customer Focus Across the Firm
Services Marketing (3rd Edition)
Services Marketing Integrating Customer Focus Across the Firm
Services Marketing Integrating Customer Focus Across the Firm