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Hoyer, Wayne D.

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Stand Alone

The Comprehension and Miscomprehension of Print Communication
Consumer Behavior
WebTutor™ on Blackboard Printed Access Card for Hoyer/MacInnis’ Consumer Behavior
Bundle: Consumer Behavior, 5th + WebTutor™ on WebCT™ Printed Access Card
The Role of Affect in Consumer Behavior: Emerging Theories and Applications