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Paul Farris

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Stand Alone

Advertising & Promotion Management A Manager's Guide to Theory & Practice
Cases in Advertising and Promotion Management
Cutting Edge Marketing Analytics Real World Cases and Data Sets for Hands On Learning
The Definitive Guide to Marketing Analytics and Metrics (Collection)
The Definitive Guide to Marketing Analytics and Metrics (collection)
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
Marketing metrics: managing Your product Mix, pricing, sales channels & promotions
Marketing metrics: optimizing price for profits
Marketing metrics: tracking customers & market share
Marketing metrics: measuring & defending marketing budgets
Marketing metrics evaluating advertising & promotions
Marketing metrics optimizing price & evaluating advertising & promotion campaigns
Marketing Metrics measuring sales force effectiveness & channel management