Christina Liessem profile picture

Christina Liessem

Is this your author profile? Create an account to claim and customize it!

Stand Alone

Standardization in International Marketing strategy: doomed to failure or successful strategy?
The global-local paradox in international advertising. Can marketing really be international?
Consumer Behaviour. Online video services and perceived risk
Benchmarking von Beratungserfolg Erstellung eines Instrumentariums zur Erfolgsmessung von Beratungsprojekten