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Zaltman, Gerald

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Stand Alone

Metatheory and consumer research (Editors' series in marketing)
Strategies for planned change
Processes and Phenomena of Social Change
Creating social change (Holt, Rinehart, and Winston marketing series)
Consumer Behavior: Basic Findings and Management Implications (America and the World)
Readings in Consumer Behavior: Individuals, Groups and Organizations
Consumer Behavior : Basic Findings and Management Implications
Dynamic Educational Change: Models, Strategies, Tactics, and Management
Theory construction in marketing: Some thoughts on thinking (Theories in marketing series)