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Nat G. Bodian

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Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program
Ntc's Dictionary of Direct Mail and Mailing List Terminology and Techniques (Business)
Book Marketing Handbook: Over 1,000 More Tips and Techniques for the Sales and Promotion of Scientific, Technical, Professional, and Scholarly Books
The Publisher's Direct Mail Handbook
Bodian's Publishing Desk Reference: A Comprehensive Dictionary of Practices and Techniques for Book and Journal Marketing and Bookselling
How to Choose a Winning Title: A Guide for Writers, Editors, and Publishers
Book Marketing Handbook, Volume Two Over 1,000 More Tips and Techniques for the Sale and Promotion of Scientific, Technical, Professional, and Scholarly Books and Journals
Copywriter's Handbook A Practical Guide for Advertising and Promotion of Specialized and Scholarly Books and Journals
Direct Marketing Rules of Thumb 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program
Beyond Lead Generation Merchandising Through Card Packs