Gerard J. Tellis profile picture

Gerard J. Tellis

Is this your author profile? Create an account to customize it!

Stand Alone

Advertising and sales promotion strategy
Unrelenting Innovation How To Build A Culture For Market Dominance
The Sage handbook of advertising
Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
The Price Elasticity of Selective Demand: A Meta Analysis of Sales Response Models (Report No. 88-105)
Advertising and sales promotion strategy
Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
Will and Vision: How Latecomers Grow to Dominate Markets
Effective advertising: understanding when, how, and why advertising works
Will & vision: how latecomers grow to dominate markets
Will & Vision: How Latecomers Grow to Dominate Markets