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J. Paul Peter

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Stand Alone

Free Electronic Study Guide for use with Marketing Creating Value for Customers (Also available via the Web)
Marketing Creating Value for Customers
Consumer Behavior
Preface to Marketing Management with PowerWeb
Consumer behavior & marketing strategy
Marketing for the manufacturer
Teaching notes to accompany Marketing management
Understanding consumer behavior
Consumer behavior and marketing strategy
Marketing management
A preface to marketing management
Marketing Management Knowledge and Skills(Tenth Edition) (Chinese Edition)
Strategic Management: A Focus on Process (Mcgraw Hill Series in Management)
Marketing: Creating Value for Customers
Marketing management: knowledge and skills : text, analysis, cases, plans

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