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Christopher H. Lovelock

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European Casebook on Implementing Service Strategies (European casebook series in management)
Services Marketing (European Perspectives)
Services marketing
Administración de servicios : estrategias para la creación de valor en el nuevo paradigma de los negocios
Marketing public transportation
Mercadotecnia de Servicios
Public and nonprofit marketing--cases and readings
Marketing for public and nonprofit managers
Principles of service marketing and management
Product plus
Services Marketing in Asia Managing People, Technology, and Strategy
Services Marketing: Text, Cases & Readings (Prentice-Hall Series in Marketing)
Marketing Challenges: Cases and Exercises (Mcgraw Hill Series in Marketing)
Public and Nonprofit Marketing
Nonbusiness Marketing Cases

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