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Zaichkowsky, Judith L.

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Stand Alone

Consumer Behaviour: Buying, Having, and Being, Fifth Canadian Edition with MyMarketingLab (5th Edition)
MyMarketingLab with Pearson eText -- Standalone Access Card -- for Consumer Behaviour: Buying, Having, and Being, Fifth Canadian Edition (5th Edition)
Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues