Author Description

Spooky stories from Hawai’i always seemed scarier than mainland ones because they occurred all year round. We pulled a few to kick off your Hawaiian Halloween. Are you a designer, design student, or considering a career in fashion? Do you love Halloween? Our Halloween collection will help get you ready. Award-winning apparel developer, Jamie Makani Aldaya, shares industry best practices in these smaller versions of the Basic books. These books familiarize the reader with the very start of a collection: concepting and the brief. Typically, designers journal and sketch separately because you almost never find body templates, let alone templates combined with room for journaling. To pull a concept together, a designer gathered many resources to create a HUGE mood board. And all body templates, known as croquis (CROW-kee), were hand-drawn; this was a daunting challenge for anyone who was art-challenged, "not a creative", or felt uncomfortable drawing the perfect body. Think of how many amazing ideas never came to fruition because of creative fear? Each section of these workbooks handles a part of the concepting process from setting up a design calendar so you get used to knowing when to start, to getting down and dirty by going shopping, well Market Shopping, and checking out your competition, doing some research on current and upcoming trends to pull together on your inspiration pages, THEN you can start sketching looks on prepared croquis. When your sketches are done, you'll recap your design details and enter comments from any meetings you have. After all sections are complete, you will wrap up the collection by jotting down notes of thanks on the Mahalo pages, entering your thoughts of gratitude on the oli lines of the dancer, freeing them to the universe, for it to send you good intentions in return. The books are laid out to highlight single and double-page sketches, where you can use the full 17" width of the book. At only 150 pages, the books easily open