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Since Apple announced it in January of 2007, the iPhone has repeatedly revolutionized the world of mobile phones. The iPhone was the first phone to utilize a touchscreen as the sole input technology. It was the first phone that proved that average consumers were willing to pay for a well-designed smart phone that was also a media player, and it was the first smart phone to truly display web content as well as a computer. Those accomplishments were achieved the day the first iPhone shipped. With Apple’s first major refresh to the iPhone’s hardware and software, the company dramatically expanded the device’s capabilities with faster network connectivity, GPS capabilities, and integration with Microsoft Exchange (the most commonly used collaborative suite in the business world). But, more significantly, Apple gave third-party software developers the ability to create new applications for the iPhone and leveraged the power of the iTunes Store to make it easy and convenient for users to browse these new applications, and to buy, download, and install them in one easy step. Within months, iPhone users had access to tens of thousands of applications that ran the gamut from virtual whoopee cushions to business and project management solutions, and everything in between.