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So, with public optimism masking some private qualms across the water, Ulster Television launched in 1959. If the ITA decision-makers had suspected that a mere ten years into its history, Ulster Television's transmission area would be convulsing in inter-communal conflict, they might have equivocated even more. Ulster Television, situated in the heart of Belfast, has spent most of its life amid a battlefield, doing what is extremely difficult -- reflecting a divided society to itself. And yet a TV station with bullet holes in its walls called itself privately 'The Fun Factory'. Today UTV, as it is now known, has become a force in the broadcasting ecology of both Britain and Ireland -- a unique cross-border institution. Had they still been alive, the original decision-makers of the ITA would be astounded that UTV had become one of their very few original appointed TV companies still surviving and flourishing. Their 'experiment' is now half a century old and has woven itself into the fabric of television history. Indeed, into the history of the two parts of Ireland.