Author Description

From the Executive Summary: Public interest in the fundraising practices of charitable non-profit organizations appears to be increasing. Charities need to ensure that their practices serve to maintain the public's trust that their charitable donations are being used efficiently and for the purposes for which they are inteneded. This report provides the information required to begin an informed discussion about the fundraising practices of Canadian charities. Using the results of a national survey of 1,516 non-religious, non-private foundation charities, this report outlines how charities raise money from individual Canadians and the relative importance of different fundraising methods to different types of charities. It also details the use of third-party fundraising firms, the ways in which charities evaluate the effectiveness of their fundraising, costs of fundraising, and fundraisers' opinions about the need for standards and regulations.