Author Description

Voluntary contributions by private citizens and corporations in amounts ranging from a few coins to millions of dollars are a major factor in the maintenance of the North American way of life. It is difficult to image the changes that would come about of this source of support for the work of religious bodies, health and welfare agencies, and educational and research institutions were to be materially reduced. Much has been written about the projects to which philanthropy as such has received comparatively little attention, largely because of the uncritical spirit with which good works are regarded in our society. This report is the first to examine critically mass fund-raising and giving. In design, scope, and detail, it is without precedent. The study has its focus in Indianapolis, Indiana. For a long time, the Indianapolis Community chest has been failing to “meet its goal.” Community Surveys set out to report on the problems the Chest was facing, but in the process it not only examined the local problems, it attempted to make an addition to knowledge of philanthropic practice which would be of general application in the social sciences. The report which the authors present delves into every aspect of voluntary giving in an average North American city. The scope is especially broad, inasmuch as the authors were forced to reach out for relevant material which in practically any other field would have been available in the reports of previous studies. Answers had to be found in such questions as: How does one estimate the need for philanthropic dollars in a given community? What may one reasonably expect in contributions from business and industrial firms, from the wealthier citizens, from members of the various professions, from executive and other salaried works or hourly wage-earners? What effect does federated campaign have on the fund-raising success of agencies which conduct independent campaigns? What problems are bound to arise when professional fund