Author Description

The ideal introduction to prospect research Using the latest available resources and assuming no prior knowledge, experienced fundraiser Mathew Iredale shows you how to identify and attract wealthy donors who will want to support your charity with a major gift. Aimed at both local and national charities, this is a highly readable, highly practical guide packed with information, insight, tips and tried and tested practical advice on how to uncover major gift prospects. It will enhance your fundraising potential by showing you how to discover the very people who will make your fundraising campaign a success: major donors who will want to support your charity. Discover what will motivate potential major donors to support your charity; how to carry out research in accordance with data protection legislation (including the all-important GDPR); the importance of matching the interests of your prospects with specific areas of your work; the numerous techniques you can use to identify prospects; and the best research resources to qualify and rank your prospects, so that you know who in your prospect pool to solicit first for a major gift and who to leave until later. By the end you will be in possession of a list of prospects ready to be cultivated for a major gift in support of your charity. NOTE: This book was previously published as 'Prospecting for Philanthropists'.