Author Description

Missionizing Your Special Events: How to Build a System of Events That Engages Donors Who Will Stay with You for Life is a book for those truly committed to crafting a streamlined System of Events for their favorite nonprofit. In this book, international fundraising expert Terry Axelrod shares her step-by-step approach for how to use each special event as an opportunity to connect people to your mission, leaving guests educated and inspired. Filled with case examples, timelines and specific strategies, Missionizing Your Special Events will enable you to get out of the entertainment business so that you can focus on developing long-term relationships with people who love your nonprofit's mission.