Doctor Who The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary
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Author Description
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Page Count:
146
Publication Date:
2014-01-14
Publisher:
Palgrave Macmillan UK
ISBN-10:
1349558931
ISBN-13:
9781349558933