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INTRODUCTION Advertising is everywhere - in magazines, on television, in movie theaters, on countless web pages, on busses, in subways and on milk cartons. It is understood that any surface that will hold still long enough to be read is considered a potential advertising medium. Advertising is part of our daily cultural experiences and it is almost impossible to avoid them. The study of advertising is not just about what manufacturers say to consumers, but it is about how it is said. The influence of advertisements is far beyond a simple message about a product. Advertisements can introduce characters to the public imagination, make icons out of actors, generate new stories, etc.