Author Description

A practical handbook for the design industry. The author provides a comprehensive guide to the management and business skills relevant to design. Using examples and case histories, he shows how consultancies are dealing with the challenge of change and growth. The key sections of the book on business, marketing, expansion and financial, personnel and project management, are structured to ensure that the text serves both as an introduction to the business of design and, through the more detailed information provided, as a useful management handbook for design consultants.