This publication aims to provide comprehensive marketing and financial information on Asia's largest companies in 2007. It serves as a directory for businesses seeking to understand the landscape of major Asian corporations, offering data points crucial for market analysis and strategic planning. The book compiles information on the top 10,000 companies, detailing their financial performance and marketing reach.

This directory is a specialized reference tool for business professionals and researchers focused on the Asian market. Its value lies in the specific data compiled for the year 2007, offering a snapshot of major corporate entities. The inclusion of both marketing and financial information makes it a potentially useful resource for competitive analysis and market entry strategies.