Author Description

Multi-channel, social retail data management, analytics, customer centricity, mobility, and infrastructure optimization are key areas of focus in the fast-growing retail market. Innovative retailers are leveraging these new capabilities to enhance their brand, drive revenue and increase retention and loyalty. However, navigating the challenges of competing in the retail market alone can shift the focus away from the customer. Through this book, you will discover what challenges of retailing in the digital age are by discovering: - How to reach your ideal customers in a crowded world - How to keep your customers coming back for more - Why omnichannel is essential - The importance of content for your brand - Dealing with direct-to-consumer challenges