Author Description

Between the explosion of Generation Z into the online space and the unexpected impact of Covid-19, the world of marketing has changed irrevocably. Jodene Shaer combines her decade of experience in online marketing with extensive research to capture the industry’s changes over the years and gives marketers an insight into how they will need to adapt their processes to be able to market effectively today, and into the future. This book delves deeply into Generation Z, while exploring all the generations before, and gives insight and tools that help create a new foundation and build a bridge between brands and consumers online and off. When both the online and real-world are unpredictable, this book gives some stepping stones that every marketer will be able to land on, contemplate and find their footing for the next best marketing strategy to emerge. A small handful of things people said about 'Online Marketing to Gen Z and Beyond' by Jodene Shaer: I really need to compliment you on Online Marketing to Generation Z and Beyond. It’s an extremely thoughtful and well-researched book that will make a great contribution to the marketing world. The world of marketing has changed irrevocably, thanks to Covid-19. In this book, Jodene Shaer eloquently captures this change and gives marketers an insight into how they will need to adapt their processes to be able to market effectively to generation Z – who are gaining more and more buying power day by day. I recently received a copy of Jodene Shaer’s e-book of Online Marketing to Gen Z and Beyond. It is direct and to the point, full of interesting facts around advertising through the years. The tips for marketing to the current and next generations, are invaluable and will prove handy to the small business owner, in understanding the differences. When we talk generations, it makes me feel really old [and I’m not], but understanding each layer of our society, wil