Author Description

Whether you are about to start your first business or are a veteran running your own small business, this book has something for you. We often find ourselves working hard IN the business and not ON the business. The same grind day in and day out often cause tunnel vision. Most of you, I am sure, can relate to this issue, as I have suffered from tunnel vision many times in my own businesses. Let’s take a bird’s eye view of your business and see how we can make some tiny changes and make your business thrive. Confused about why your small business is struggling? What if you could simply dial 911 for your small business problems? Good news: my book, “Small Business 911,” is here to help—a directory of quick, practical advice at your fingertips on common small business problems. Over the past 26 years, I have owned dozens of small businesses: gas stations, fast food, restaurants, pizza delivery, dry cleaning, etc. entrepreneurs and major corporations have hired me to turn around their failing businesses. Needless to say, I’ve learned a few things. For one, there are many challenges that all small businesses face, regardless of industry—such as financial challenges, training employees, marketing and branding, and the like. As a passion project, I started a blog to help other entrepreneurs. Over the years, their questions and stories inspired me to address specific pain points. Here, I share my hard-bought wisdom to help you identify and shore up weak areas of your small business. You’ll find dozens of practical examples of how to do free or low-cost marketing, easy and effective promotions, improve visibility, and streamline costs to increase profit. Since financial challenges are so common, I have a step-by-step guide on applying for a bank loan, finding funding sources, and putting together a solid business plan. Believe me: Success often comes after failure. If you listened to my podcast or read my blog, then you know I am the living proof of t