Author Description

nsure that every student can fulfil their potential with this tailor-made Student Book for the 2017 specification; our bestselling Business authors develop knowledge and skills through clear explanations, real-life examples and assessment practice questions. - Builds understanding of business concepts through accessible explanations, supported by definitions of key terms and tips that highlight important points and common misconceptions - Enables students to apply their knowledge to real business examples, issues and contexts in the 'Business insight' feature - Develops investigative, analytical and evaluation skills through multiple choice, short answer and case study/data response questions, sample answers and commentary - Encourages students to track their progress using learning outcomes, end-of-chapter summaries and knowledge-check questions - Helps students practise and improve their quantitative skills via the 'Maths moment' feature - Stretches students with questions that test their ability to make an informed judgement This is a Welsh language edition