Author Description

Each of the 16 unique and immersive cases takes you right into a situation that actually occurs in business and lets you practice the writing skills that will contribute to your career success: the need to change a business model no longer works, to respond to slumping demand or irate customers, to confront shifting market dynamics, to ensure that a new product launch is a success or a new ERP system is well received, to explain changing relationship with suppliers and vendors, to take the initiative on workforces diversity challenges, and the always present need to manage your career. “If you can write and communicate effectively, you'll be a standout leader. Dennis Signorovitch’s book masterfully helps you build that vital skill.” Maria Salinas President & CEO Los Angeles Area Chamber of Commerce “Too often in business the ability to communicate is assumed. But not many do it well. It’s hard work. Fortunately, it is a skill that can be learned, and Writing for Business shows the way.” Daniel Burnham former Chairman & CEO Raytheon Company “As an entrepreneur, I know how valuable clear, concise and persuasive writing is when building a business and a brand. The varied cases found in Writing for Business offer students the opportunity to develop this essential skill.” Dennis Vu