Author Description

Bijdragen over feministische perspectieven in de theorie en praktijk van marketing. Bevat: Marketing and feminism: an evolving relationship / door Miriam Catterall, Pauline Maclaran en Lorna Stevens; Market feminism: the case for a paradigm shift / door Linda Scott; Have we come a long way, baby? Negotiating a more multicultural feminism in the marketing academy in the USA / door Lisa Peñaloza; Advertisements as women's texts: a feminist overview / door Barbara B. Stern; Women and advertising: reading the relationship / door Stephanie O'Donohoe; Using memory-work to give a feminist voice to marketing research / door Lorraine A. Friend en Shona M. Thompson; Shifting the discourse: feminist perspectives on consumer behaviour research / door Margaret K. Hogg, Shona Bettany en George Long; The laugh of the marketing Medusa: men are from Marx, women are from Veblen / door Stephen Brown; The cultural contexts of advertising to women consumers: the examples of Malaysia en Romania / door Len Tiu Wright en Mihaela Kelemen; Reading Rabotnitsa: fifty years of creating gender identity in a socialist economy / door Natasha Tolstikova; Off to the shops: why do we really go shopping? / door Sue Eccles en Helen Woodruffe-Burton; Women-focused consumption spaces: cafés/bars in Amsterdam / door Helene Hill; A postmodern analysis of the implications of the discourse of mass customisation for marginalised and prized consumers / door Eileen Fischer; Marketing and the divided self: healing the nature/woman separation / door Susan Dobscha en Julie L. Ozanne; Gender and consumption in a cultural context / door Janeen Arnold Costa.