Author Description

This book is rapidly becoming the definitive guide to making money during a recession. Written by one of the country's most respected business experts, Alistair Gibb draws on over 40 years experience advising both big and small companies how to increase their profits. How to Beat the Recession contains dozens of practical ideas that will help you sell more to your existing customers, develop recession-friendly products and services and steal customers from your competitors by adopting cheap but powerful guerrilla marketing techniques. The book also reveals what changes you must make to your business to increase your profit margins and improve your cash position, without upsetting your customers or employees. Big companies pay thousands for this information. It's all yours for the price of a book!