Author Description

The Digital Distributor: Six Steps to Accelerate Sales is an immediately actionable program delivered as a workbook-style guide that brings distributors through the foundational steps they must take to clearly communicate their value, capture and convert more profitable leads, and serve buyers on the buyers’ terms. The steps in this book will increase new and recurring sales, customer retention, and your share of customer spending. Written to save distributors years of expensive trial and error, this book will deliver a greater ROI from your digital sales transformation and leave you much better positioned for whatever technologies or new sales strategies arise in the future. Follow the guidance provided and: Deliver stronger sales messaging that positions your company as a customer-centric go-to expert Generate, qualify, and convert more valuable leads Increase your sales team's productivity, agility, and ability to generate more revenue Make smarter, more data-driven decisions Deliver a better customer experience Improve collaboration across sales and marketing Make life easier for your sales force Whether your digital transformation awaits, has stalled, or is somewhere in between, this book is your detailed 'how-to' guide that propels your digital sales efforts forward quickly and more effectively. WHAT THE EXPERTS ARE SAYING: “As a distributor, we are struggling with the developing of an introduction or invitation to see customers face-to-face. These digital tools will lead us to introductions and invites for face-to-face meetings at the right point in the sales process.” Jim S. Banovich CEO, Marsh Electronics “Buy this book for every leader in your company and lead a discussion on its topics. You’ll move the needle!” Dirk Beveridge Founder, UnleashWD “Customers demand robust options to interact with their suppliers and robust order fulfillment practices. Wholesale distributors are challenged with how marketing and sales