Author Description

Thousands of business leaders have discovered the power of using gifting as a tool to successfully grow their companies. Barrington Gifts' founder and marketing expert Gil Sheehan has turned it into a formula, which he outlines in his book Elevate Everything. Gifting is an often-overlooked element of sales & marketing, so most leaders do not do it at all. If they do give a gift, it yields little return. Yet poor gifting comes at a great cost: you harm your brand and waste marketing dollars. The bottom line is this: if you give unremarkable gifts, nobody will remember your brand. Your customer will fail to connect with you. Failing to connect with your customers costs you and your company a great deal in lost revenue. In a world filled with constant, on-demand distractions, it has become nearly impossible for business owners to effectively cut through the noise to engage their top customers, something Gil Sheehan knows first-hand. In this book, he shares the proven system he has created throughout his career to help you engage and truly influence customers. Elevate Everything's process is a proven solution to the struggle business leaders face when connecting with clients who already "have it all". Without a compelling gifting strategy, customers may not stay loyal to your brand, causing you to lose potential sales. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, or an entrepreneur out to change the world, Elevate Everything will transform how you lead, gift, and grow your business.