Author Description

Running a personal training business is not easy. From marketing and sales to budgets, staffing, and clientele issues there is much to consider. Getting it right takes time—time that you would probably rather spend improving your clients’ fitness and wellness. The Business of Personal Training walks you through the business-based side of personal training while teaching you the valuable skills you’ll need to start, build, and grow your business. Whether you are a personal trainer working for a fitness facility, an independent contractor, or the owner of a personal training business, you will benefit from the practical business guidelines and tools presented in this book. Divided into two main parts, The Business of Personal Training will first give you an understanding of the various roles open to you and the expectations in each. The second part will lead you through key business concepts designed to grow your business. You’ll learn how to structure your business, plan for startup expenses and financing, and get the right staff in place. You’ll find critical information on marketing and promoting the services you offer, effectively selling and generating revenue, driving referral business and customer loyalty, and expanding and diversifying your business. Two appendixes offer sample templates and forms: • Nine business plan templates: cover letter, executive summary, business or company description, market analysis and demographics, competitive analysis, management plan, financial plan, capital required, and marketing plan • Seven personal trainer–client forms: PAR-Q+, personal wellness profile, physician’s clearance, informed consent and release, assessment recording form, cleaning checklist, and facility and equipment maintenance log As an added bonus, a companion web resource provides the templates and forms in an electronic format so you can customize them as needed. A third appendix p