Author Description

Content design is the overlooked key to product success. Adding content design to your team helps you deliver a winning product. But there’s more to successful content than hiring—you need to know why and how to successfully integrate content design into your team and process. In this book, you’ll learn: Why, for tech products, the content is more important than the visual design Why content design is nevertheless often under-resourced on product teams How to hire content designers and position them for success on your team How content design should fit into your org structure and design process The future of content design: the crucial role content designers will play in designing generative AI products