Author Description

Offers a new perspective on how international marketers add value to the organization in both large and small businesses. Shows how to take into account social information, learning, and knowledge SILK, as well as human factors PASSION required to build successful business worldwide. Ambler is a senior fellow at London Business School. Styles is senior lecturer at the School of Marketing, University of New South Wales. Annotation c. Book News, Inc., Portland, OR (booknews.com)