Author Description

Discover the secrets of small business success in the heart-felt stories of families who have lived it! When most small businesses fail within five years, it takes something special to survive as well as thrive in today s marketplace! Award-winning Wisconsin entrepreneur Donna Gray set out on a 3-year quest to find out what makes a family business, or any small business, succeed. She interviewed top family businesses nationwide, and discovered five key ingredients that gave them all staying power. She demonstrates these practical strategies through stories of real family businesses in a variety of industries: shoes, restaurants, awards, groceries, cosmetics, cheese, plastics, pretzels, bakery, frozen desserts, and more. These stories will inspire and motivate you as if it was Chicken Soup for the Family Business. This 160-page paperback will give you ideas that make a real difference in your business. You ll learn about the power of values; specific communications strategies; ways to organize time, space, and people; unique promotion methods; and how to make customer service your best selling tool!