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This text investigates the linguistic requirements and communicative strategies necessary for professional success in an international business environment. The authors, Anthony P.R. Howatt, John Webb, and Michael Knight, leverage their expertise in applied linguistics and English for Specific Purposes (ESP) to construct a comprehensive pedagogical framework. The book provides a structured approach to mastering business vocabulary, formal correspondence, and negotiation techniques within a globalized economic context.
What You Will Find
Educators and language professionals frequently cite this text as a reliable resource for structured business English instruction. Experts highlight the logical progression of the curriculum as particularly effective for intermediate to advanced learners seeking to refine their professional communication skills.
Page Count:
110
Publication Date:
1975-02-19
Publisher:
Oxford University Press
ISBN-10:
0194530167
ISBN-13:
9780194530163
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