
English for Commerce. Published for the BBC and the British Council on behalf of the British Ministry of Overseas Development.
This text investigates the linguistic requirements for effective communication within a professional commercial environment. The authors, C. J. Brumfit and K. Jonson, utilize their expertise in applied linguistics and English language instruction to provide a structured framework for learners. By focusing on the specific vocabulary and syntax necessary for international business, the book establishes a curriculum designed to bridge the gap between general English proficiency and workplace competency.
What You Will Find
Experts recognize this work as a foundational resource for English for Specific Purposes (ESP) curricula developed during the mid-20th century. Educators frequently highlight the text for its clear, pragmatic approach to teaching professional language skills in a globalized commercial context.
Page Count:
192
Publication Date:
1976-04-01
Publisher:
Oxford University Press
ISBN-10:
019457203X
ISBN-13:
9780194572033
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