Author Description

Innovative social investments are key to succeeding in the increasingly connected business environment. Within this authoritative volume, the editors have brought together seminal works which will help managers and entrepreneurs to better understand how to forge investments in social relationships to match the unique needs and circumstances of their business. Rather than comprising a social capital menu from which businesses can order by mimicking others, the selected articles in this volume provide a foundation to grasp the social mechanisms at work in the generation and use of social capital. This important collection provides both scholarly and lay readers an opportunity to weigh the evidence of social capital's limits as well as its promise.