Author Description

Written for those who perform business analysis regularly, this book provides a proven, yet simple, approach for effective business analysis based on decades of professional experience. Rather than presenting a single project methodology, the author breaks down his time-tested approach into a series of steps that can be used as a standalone guide, or combined to provide foundational elements capable of producing the expected results for virtually any situation or circumstance. Complete with templates, techniques, and tactics that can be applied to financial, marketing, and other types of business analysis, the text demonstrates how to perform effective cost-benefit analysis and how to balance complexity issues with execution issues.