Shopper Marketing and the Role of in-Store Marketing by Dhruv Grewal | Menrva Books

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Shopper Marketing and the Role of in-Store Marketing by Dhruv Grewal | Menrva Books

Shopper Marketing and the Role of in-Store Marketing

Shopper Marketing and the Role of in-Store Marketing

Dhruv Grewal

Jens Nordfalt

Anne L. Roggeveen

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Author Description

Page Count:
248

Publication Date:
2014-01-01

Publisher:
Emerald Publishing Limited

ISBN-10:
1784410004

ISBN-13:
9781784410001

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