Author Description

From social media to product development, Mastering Facebook is the essential Facebook platform guide for startups and companies.Mastering Facebook is a compilation of blog posts detailing the Facebook platform, the science behind virality, outlining winning social media and product strategies, and showcasing industry-leading brands, campaigns and applications.In today's world where there are massive platforms that you can utilize for growth, the opportunities for your business are only limited by your creativity and your ability to be data-driven. Understanding, measuring and leveraging these distribution channels is something that doesn't come naturally to most people. Ryan Spoon has been able to break down the inner workings of these emerging distribution channels including how they can be leveraged for sustainable growth.Hiten ShahFounder and CEO, KISSmetricsIt's easy to miss what other brands are doing when focusing on your own products. Ryan not only finds interesting examples, but distills it down to why it matters to the customer -- and that's valuable.Chaz YoonVP Digital, Living ProofUnderstanding the importance of the social conversation is of paramount importance for every brand, business and organization. The tools to create real-time, authentic and relevant touch points with your target audience aren't that complex, but they must be utilized in the correct manner. Ryan has done a masterful job outlining everything you need to know. Greg Bettinelli, SVP Marketing, HauteLook Ryan delivers fantastic insight on how to maximize conversions and virality of your product using Facebook.Andrew MachadoFounder & CEO, OpenHomeProDigital is changing at a ferocious pace. Understanding the value of social media as a platform to build new products and businesses is essential.And, Ryan is at the epicenter of it all.Ken BabbyGeneral Manager - Digital, The Washington PostFacebook is the new digital frontier we are only in inning 1. Those who understand how to capture a co