Author Description

"Negotiation: How to Move from Conflict to Agreement helps students see how negotiation is all around them. Using both everyday and business examples, Kevin W. Rockmann, Clause W. Langfred, and Matthew A. Cronin emphasize not just what to do during a negotiation but also why. With an emphasis on the psychology of negotiation levers such as reciprocity, uncertainty, power, and alternatives, the text helps students understand when to use certain tactics to get more. Packed with practical advice, integrated coverage of ethics, cases, and role-playing exercises, this compelling new text takes a applied approach to negotiation, allowing students to gain confidence and experience as they practice honing their own negotiation skills. Key Features: - Chapter-opening cases at the beginning of the chapter are revisited throughout the chapter so students can see how various concepts apply to a situation - Role Play Exercises provide realistic scenarios for students to practice negotiation tactics - Chapter supplements provide deep dives into important topics like technology, negotiating with more than one person, and mediation and arbitration - Appendices include six mini cases, one comprehensive case, and helpful tips for salary negotiations"--