Author Description

The Start-up Business Guide: Everything you need to know to survive your first year in business, including bonus videos and templates."The journey of a thousand miles begins with a single step." But what about the second step? And the third? And the ones after that, stretching out from the start of your business journey until you have reached your every dream? Let us help...With input from more than a dozen experienced business coaches, advisors, and mentors. We have drawn on experience helping more than 1,000 privately-owned companies around the world not only survive their Start Up journey, but thrive and grow financially and personally.Here is your opportunity to learn from the experience of others, rather than your own trial and error.Covering in detail the 50 first steps every successful business founder completes in their first year, the Start-up Business Guide is your essential tool to business success. Critical chapters include pricing, branding, legal structures, mindset, and more...Plus, readers are invited to access additional features on the authors' website, including more than 100 videos on business topics and templates to help you with everything from brand creation to cash flow management.The Start-up Business Guide Chapter List:1. Like Swimming (and Sex)2. Mindset3. Emotions of a Start-Up4. Don't Copy the Wrong Homework5. Top 3 Priorities6. Target Market7. Value Proposition8. Validating Ideas9. Structures10. Brand and Name11. Start-up Digital Footprint12. Product13. Pricing14. Business Model15. Break Even Formula16. RNR Colors: Roles 'n' Responsibilities for Rest 'n' Recuperation17. Work Flows18. Key Relationships 1 of 3- Accountant19. Key Relationship 2 of 3- Mentor20. Context vs Content21. Layers of Context22. Commercial Vision23. Cultural Vision24. Risk Profile25. 4 Critical Partnership Questions - Strategic26. 4 Critical Partnership Questions - Operational27. Key Financial Metrics28. Personal V/S Business Finances29. Making Investment Dec