Author Description

This is the one business book every would-be entrepreneur should read before taking the plunge. In IS SELF-EMPLOYMENT FOR YOU?, author and successful businessman Paul E. Casey goes beyond the bottom line to give readers what they need to not just start a business, but to successfully sustain a business. Readers will find out how to evaluate their motives for wanting to go into business and measure whether their emotional and personality traits fit with the entrepreneurial lifestyle. They will also learn about the pitfalls that even successful companies fall into, why such adages as The customer is always right are not necessarily true, and how to operate a business built on common sense and integrity. Insightful, informative, and easy-to-read, this book will save readers time, money and effort before they start their business.