Author Description

Provides business ideas to get you thinking, advice from people who've actually done it. This book helps you to learn countryside survival skills, plus what you need to know to start and run a successful business, including: refining your business idea; and sources of funding and advice. You really can live the countryside dream where the pace of life slows, where there's time to think, to sit back and enjoy the seasons, and simply to get to know your family and friends again. But rural life can also be stimulating and productive and a hugely rewarding environment to do business in, especially if you're new to it. According to the Countryside Agency, there are 5.9 million households in rural England alone. That means a lot of potential customers out there waiting for you and your trade. So cast off those office shackles, that corporate yoke, and get out there and do some business. This book will guide you from dream to reality. You'll find lots of business ideas to get you thinking, advice from people who've actually done it, and you'll learn countryside survival skills, plus everything you need to know to start and run a successful business, including: refining your business idea; and sources of funding and advice. AUTHOR BIOG: Wendy Pascoe writes from her own experience. A former BBC journalist, most recently attached to the World Service and Radio 4's Today programme, she moved to Cornwall to set up her own successful holiday letting business. CONTENTS: 1. Countryside survival skills 2. The right job 3. Your market research 4. The business plan 5. Business help and financial support 6. The money Part I - Before you start trading 7. Working from home - the best option? 8. Spreading the world - how to advertise 9. How and where to sell 10. Setting up your own website 11. Bartering 12. You've started trading 13. The money Part II - After you start trading 14. Growing your business.