Author Description

When people think about starting a business, writing a business plan is usually the last thing they consider. It's exciting to dive into details, start choosing paint colors, pricing equipment. Yet starting a business without a plan is like taking a trip to a new place without a map or building a house without blueprints. You may finish, you may even get a good result, but the odds are it will cost you more time and money than if you'd figured it out ahead of time. There's a school of thought about entrepreneurship that believes that you should just get going. Focus on the product and the customer and make it great. There's a lot of validity to that argument. But there is another part of the business, the machine that gets materials ordered, that produces product, that manages cash flow. Not planning that part, the machine of your business, is akin to relying on miracles. Writing a business plan takes your business idea out of your head and brings it into the world for a test drive. Even if your final business doesn't match your plan, the effort and discipline used to create it will help you improvise when things don't go the way you thought they would. The vast majority of businesses that start without a plan fail. Your plan will be written either by a deliberate process where you decide the future of your business in advance or by fate with each decision is made in real time. A business plan is the single best step you can take to rehearse the launch of a successful business. 'Killer Business Plan' is a practical book that breaks down business concepts into easy to understand language that will make the steps to building your business clear. Written in three parts, 'Killer Business Plan' focuses first on the ways you can get into business, the traits of successful entrepreneurs and provides tips on how to choose and visualize your business. Next, the book explains the various business structures available, provides