Author Description

Like many business owners, Susan-Urquhart Brown never expected to end up as an entrepreneur. Launching her own business spoke to her passions, but she soon realized there was much more to being a successful owner than she ever expected. In The Accidental Entrepreneur, she takes all the mystery out of going solo. For those who are just beginning to consider starting a venture as well as those who want to take their organization to the next level, she offers advice on what works and what doesn't. With hard-won wisdom and empathy, she shows readers: - the 8 questions everyone should ask up front - the top 10 traits of the successful entrepreneur - how to obtain a license and sellers permit - the best way to create a business plan - 10 simple ways to get referrals - the 6 secrets of marketing a business - smart tips for investing and finance - ways to avoid burnout - how to avoid the 7 biggest pitfalls in business Starting one's own business should be exciting, not scary. This is the one book that will show readers how to create a successful and fulfilling venture they can be proud of.