Author Description

Introducing Communication Theory: Analysis and Application focuses on the links among theory and everyday experiences. The text uses an engaging writing style to present the concept of theory and helps students become insightful critical thinkers. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective. It provides tools that make assessment easier, learning more engaging, and studying more efficient. For instance,Connect contains SmartBook, the first and only adaptive reading experience available for the higher education market. Powered by the intelligent and adaptiveLearnSmart engine, SmartBook facilitates the reading process by identifying what content a student knows and doesn’t know. As a student readsIntroducing Communication Theory, the material continuously adapts to ensure that he or she is focused on the content most crucial to closing specific knowledge gaps.