Author Description

The relationship between innovation and organizational strategies is quite clear in academic and market literature. This study evaluates the innovations implemented by an ICT company that supported the strategic actions of competition and growth implemented. The company under study offers the following services: business intelligence, solution development, consulting, IT service operation and support, transactional system support, blog and email hosting, cloud hosting, and open data provision. It stands out for creating innovative products in its field, having won several market awards. The results suggest that the strategic actions and product innovations implemented were aligned to meet two main objectives: to increase the market share of the company's products and to offer a new or significantly improved product to its current market (current customer base). This alignment can be explained by the fact that the company sought to improve its products, while always respecting the business concepts of its customers.