Author Description

Let's imagine... 9 am, Monday, Brussels, crowded streets, everyone is on the way to his job. Almost each one carries a paper cup. They are from different cafe bars, chain cafes, bakeries, but everyone has it! Fancy ladies carrying briefcases, carry stylish cups with elegant design, from the chick bakery; Young girls carry ecologic cups, from chain cafes, with light images but very interesting and comfortable handles... All the aspects like: lifestyle, food preferences, average age of the target, expectations, are extremely important in creating good design. These aspects influence our decisions about the material, type of construction, type of pattern, colours, importance of the brand...