Business Marketing Strategy: Concepts and Applications (MCGRAW HILL/IRWIN SERIES IN MARKETING)
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Author Description
Rangan is a 225 page paperback containing selected readings with the majority being from the "Harvard Business Review". It will have a strong managerial focus making it appealing to manager and future managers.
Page Count:
192
Publication Date:
1995-01-05
Publisher:
Richard d Irwin
ISBN-10:
0256169101
ISBN-13:
9780256169102